Clik here to view.
Marketing agency for branding, brand management, positioning, 1010 Vienna -...
We develop a coherent marketing concept with positioning for your brand: market analysis, marketing plan, marketing strategy, marketing activities, marketing consulting - your marketing agency in...
View ArticleClik here to view.
Not-For-Profit Brand Management - The Livestrong Foundation Loses Lance
Livestrong's Bold Re-branding Strategy In the competitive world of not-for-profit, the rules of brand apply just as they do in the corporate universe. As cycling's black sheep Lance Armstrong...
View ArticleClik here to view.
The 15 Most Influential Instagram Users Advertisers Are Dying To Work With
A who's who of the Instagram elite.Clare Chen's insight:I found this incredibly interesting. Nowadays advertisers are going through a whole different channel to get their message across to their...
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The ROI Of Social Media
Is Social Media Marketing Effective?That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing. With no standard means of measurement,...
View ArticleClik here to view.
5 Ways Retailers Are Monitoring Your Every Move | POPAI | Consumer Behavior...
Shoppers are quickly catching on to the fact that retailers monitor their every move throughout the path to purchase.Clare Chen's insight:In IMC, we talk about the consumer behaviour and their...
View ArticleClik here to view.
A Basic Game Plan For Content Marketing Done Right
Why today's content marketing requires constant care and feedingSUMMARY: The key difference between the content marketing of old and today's tactic is that it is now "an ongoing, continuous process,"...
View ArticleClik here to view.
The Dilemma for Direct Marketing in a Social Media World
In the age of social media, and marketing transparency, some direct marketing tactics seem completely out of place.Clare Chen's insight:The simple act of putting our details online to sign up for a...
View ArticleClik here to view.
PSY's New Video 'Gentleman' Sells Beer ... and Farts: Oppa!
The Korean pop star's latest music video is ridden with bizarre product placement — but he's not the only offender.Clare Chen's insight:This article describes how Psy's new video Gentleman is filled...
View ArticleClik here to view.
Marketing agency for branding, brand management, positioning, 1010 Vienna -...
We develop a coherent marketing concept with positioning for your brand: market analysis, marketing plan, marketing strategy, marketing activities, marketing consulting - your marketing agency in...
View ArticleClik here to view.
Not-For-Profit Brand Management - The Livestrong Foundation Loses Lance
Livestrong's Bold Re-branding Strategy In the competitive world of not-for-profit, the rules of brand apply just as they do in the corporate universe. As cycling's black sheep Lance Armstrong...
View ArticleClik here to view.
The 15 Most Influential Instagram Users Advertisers Are Dying To Work With
A who's who of the Instagram elite.Clare Chen's insight:I found this incredibly interesting. Nowadays advertisers are going through a whole different channel to get their message across to their...
View ArticleClik here to view.
The ROI Of Social Media
Is Social Media Marketing Effective?That’s the question being asked as more and more businesses are investing in increasing amounts of social media marketing. With no standard means of measurement,...
View ArticleClik here to view.
5 Ways Retailers Are Monitoring Your Every Move | POPAI | Consumer Behavior...
Shoppers are quickly catching on to the fact that retailers monitor their every move throughout the path to purchase.Clare Chen's insight:In IMC, we talk about the consumer behaviour and their...
View ArticleClik here to view.
A Basic Game Plan For Content Marketing Done Right
Why today's content marketing requires constant care and feedingSUMMARY: The key difference between the content marketing of old and today's tactic is that it is now "an ongoing, continuous process,"...
View ArticleClik here to view.
The Dilemma for Direct Marketing in a Social Media World
In the age of social media, and marketing transparency, some direct marketing tactics seem completely out of place.Clare Chen's insight:The simple act of putting our details online to sign up for a...
View ArticleClik here to view.
PSY's New Video 'Gentleman' Sells Beer ... and Farts: Oppa!
The Korean pop star's latest music video is ridden with bizarre product placement — but he's not the only offender.Clare Chen's insight:This article describes how Psy's new video Gentleman is filled...
View Article
